If you are doing article marketing for SEO, you need to submit a lot of articles to many different websites. But should you submit to the highest number of sites possible or only to the best ones?
You will read different opinions online about this topic. Some people swear by the number and don’t hesitate to blast articles to hundreds of blogs and article directories. Other people only focus on high quality sites and don’t submit to a large number of low quality sites.
My approach is somewhere in the middle and is not the same for article directories and blogs, and I am about to tell you why. I tend to focus on quality only when it comes to article directories and I tend to focus on both quality and quantity when it comes to blog networks.
- Article directories:
When you submit to a large quantity of sites, you get a lot of links from pages with no PR or PR0, but if you submit to quality directories they usually have a high PR at domain level. This helps and this is why submitting to directories makes sense from an SEO point of view also (I mean, not only from a traffic point of view). However, Google does not give a huge value to these links, and while you should definitely do it, this is why I do not recommend to blast dozens of articles to directories for the same keyword. I prefer to focus on quality directories and of course I still submit to some low quality ones to make my link building look natural.
- Blog networks:
As far as blog networks are concerned, you most of the time submit your articles to pages and often domains with no PR or PR0, but one very well spun article will give you a lot of backlinks on different IP adresses, and this definitely helps for SEO. Each article can get published on 50 different blogs hosted on different IP addresses. If you publish one article to the network every day, you can get 350 links (the number is just for the example) within a week from your (very well spun) 7 articles on different IPs, which is much more efficient from an SEO point of view than publishing 7 articles to the same 50 article directories.
So you want quantity. Yes these are low value links on networks like MyArticleNetwork, ArticleMarketingAutomation or SEOLinkVine, but you need a lot of low value links anyway because it is “natural” for Google, and it is natural anyway because there are many more sites with no PR than sites with PR on the web. Look at your competitors ranking number 1, you’ll see that they have tons of low quality links (on pages with no PR). You can still get rankings because you are betting on the volume of the links and the IP diversity.
Then, to really help your rankings, you also need to have articles on high PR domains and pages. Here we are talking about quality. A network like BuildMyRank will not give you volume on low PR sites but will give you quality backlinks on PR1 to PR6 domains. ArticleRanks will give you both quantity and quality links, as their network is a mix between PR n/a PR0 and PR1+ domains.
You should definitely look for quality links because in the end these are the ones that will push your rankings up the page. But low quality and volume are crucial, too, because it will help your rankings, too, and it is natural.
