Title, Body and Resource Box of a Great Article
We could probably write a whole ebook on article writing tips, which is not the purpose of this tutorial, but we’ll give you here some powerful techniques and tips on article writing.
A good article is one that gets read, that attracts readers. As we’ve seen before, a high quality article gives value to the reader and/or solves the reader’s problem.
So one of our best tips for writing articles is to first get to know your audience. What does your audience like? What are their concerns? What are their biggest frustrations? What are the problems they are looking to solve? A quick study of your audience will help you get a ton of ideas for your articles, and help you come up with great titles, and great content. Then, as long as your articles are entertaining, or are educating people, or give them tips and solutions, you’ll have success with your readers.
Here are some quick but powerful tips for writing each part of the article.
Title of the article
The title of the article is essential in the quality of the article, and should by all means attract readers. Most people make a decision to read through an article or not when they read its title. So how do we come up with the perfect title?
The best title is benefit oriented, which means that it should tell the reader which benefit he can get from reading the article. For example, which of the following three titles would be more compelling?: “How To Get A Car Loan”, “How To Get A Car Loan With Low Monthly Payments”, or “How To Get A Car Loan That Saves You $256 Per Month”? I bet you would attract a lot more people with the last one, because it is benefit oriented and the benefit is clear and measurable so people know what to expect.
Body of the article
The body of the article, apart from offering great value to the reader, must deliver on the title, which means that if your title promises that you’ll learn how to write articles fast, the body must give tips and tricks on how to write articles fast, and must not be about an article marketing software or how to write review articles.
This is crucial because you can have the best title in the world, if your article does not deliver on the title you will lose the reader (and your article will not be re-published, either). You gain the trust of the reader in the title, and maintain this trust in the body of the article.
Resource Box
The resource box of the article must be written in such a way that readers are compelled to click through to visit your site. It should never be overly promotional because this would waste all the efforts you’ve put into the title and the body, as people hate to be sold and will click away if they see a resource box that sounds too pitchy.
There are a lot of different tactics to write a good resource box, which we will not cover here, but in a nutshell one of the best techniques are to tell the reader you are offering a free report, mini-course or another freebie on your website. If they liked the article, which they probably did if they made all their way down to the resource box, they will go to your website to know more.
Article marketing strategy and article writing tips
These are general tips for writing articles; if you write articles only for SEO (part 3 of this tutorial), you need not bother too much about the above points, but you should really pay attention to the article resource box anchor text and choose it carefully. When I do article marketing for SEO I spend more time on my resource boxes, making sure I have different anchor text links for each page I want to rank. If you have the extra time to apply the above guidelines, it will be even better, as you will combine SEO benefits for your site with an increase of traffic through your articles.
Now if you have an article marketing traffic strategy (part 2 of this tutorial), it is important to write articles in such a way that they, apart from attracting readers, will rank in the search engines. You can learn more about this here: How To Write SEO Friendly Articles.
Additional Articles in the Article Marketing Tips Online Tutorial:
- Introduction
Module 1 – Article Marketing Strategy
-Part 1: Different Article Marketing Strategies
-Part 2: Article Marketing for Traffic
-Part 3: Article Marketing for SEO
Module 2 – Writing Articles Efficiently
-Part 4: Tips for Writing Articles
-Part 5: Spinning Articles
-Part 6: Article Rewriting And Spinning Softwares
Module 3 – Submitting Articles
-Part 7: Article Directories
-Part 8: Blog Networks & Web 2.0 Sites
-Part 9: Articles Distribution
-Part 10: Article Submission Softwares
-Part 11: Article Submission Services
Module 4 – Article Marketing on Steroids
-Part 12: Promoting Articles With Social Bookmarking
-Part 13: Promote Articles on Social Networks
-Part 14: How To Get the Most of Article Marketing: Leveraging Your Articles
{ 2 comments… read them below or add one }
Very nice, answered my questions.
At the very end of the article you can summarize what you set out to accomplish in your opening paragraph.