Leveraging your articles: video, pdf docs, podcasts...
Writing a quality article takes time, or money if you are outsourcing your content creation. Most people write a great article and use it once, which is not time and cost-efficient at all. There are many ways to leverage each article that you write.
And if you want your article marketing campaigns to be really efficient, you’ll want to re-use your articles to get more exposure without spending a lot more time on it. Here is how you can profit from your articles.
- Document Sharing Sites
These sites have high PR, a ton of traffic, and are very popular with Google, They appear very often in the search results, especially for long-tail keywords. You can take several articles that you submitted on a topic, put them together in a PDF document and include one or two backlinks to your site’s pages in the pdf. Then you upload it on one of the document sharing sites.
The best sites for pdfs are docstoc.com (PR6, Alexa 860), scribd.com (PR8, Alexa 233), and issuu.com (PR8, Alexa 1169).
You can also do Powerpoint presentations from an article. You put the title on one slide, then one slide for each important point, and one for the conclusion and your link. Add a couple of relevant images to make it more attractive, and upload it on the slide sharing site.
The best sites for presentations are slideshare.net (PR8, Alexa319), authorstream.com (PR6, Alexa 4307), and slideboom.com (PR6, Alexa 26774).
- Video Sharing Sites
Videos are very popular and can generate a ton of traffic. It is more time-consuming than sharing your content on document sharing sites, but can be well worth it. To repurpose an article into a video, the best bet is to make a slideshow based on the article, put some music in the background (or talk yourself to comment the main points of the article), and upload it to YouTube or other video sharing sites.
Make sure you tag your video with long-tail keywords, you put a link to your website, and you put a viewer pulling title to the video.
- Image Sharing Sites
This really depends on your niche, but images are powerful and Google puts images number 1 of the search results in some markets. This can be a great strategy for traffic. What does it have to do with articles?, you’ll ask. Well, you can put an image that links to one of your articles. If your market is tattoos, just upload an image of a tattoo and link to an article. If you made a Powerpoint presentation from an article, and you have a flowchart in it, upload the chart as an image and tag it properly with good long-tail keywords (alt tag).
- Turning your articles into an ebook
Articles are information products. And information products are educational information you can use to promote your business and/or generate income. When you have written many articles on a topic, you can compile those articles into an ebook.
For example, if your niche is acne scars, and you write 5 articles on what acne scars are and what produces acne scars, and 5 articles on different methods to cure acne scars, you can compile these 10 articles into an ebook that you give away for free on your website for instance. This will be perceived as a lot of value from your visitors, without having cost you a lot more time or money.
- Submitting your articles to local publications
Depending on your business and your niche, you can submit your articles to local print publications. If your articles are good, with valuable content, they might be published. If you have an off-line business that you advertise online with article marketing, and you get your articles published in the local newspaper, this can attract visitors to your off-line business, with no additional advertising costs for you.
These are all methods you can use to get the most of your article marketing efforts. By combining great article writing with a good articles distribution and by leveraging your work to get even more traffic and backlinks, you will with no doubt profit from article marketing.
Additional Articles in the Article Marketing Tips Online Tutorial:
- Introduction
Module 1 – Article Marketing Strategy
-Part 1: Different Article Marketing Strategies
-Part 2: Article Marketing for Traffic
-Part 3: Article Marketing for SEO
Module 2 – Writing Articles Efficiently
-Part 4: Tips for Writing Articles
-Part 5: Spinning Articles
-Part 6: Article Rewriting And Spinning Softwares
Module 3 – Submitting Articles
-Part 7: Article Directories
-Part 8: Blog Networks & Web 2.0 Sites
-Part 9: Articles Distribution
-Part 10: Article Submission Softwares
-Part 11: Article Submission Services
Module 4 – Article Marketing on Steroids
-Part 12: Promoting Articles With Social Bookmarking
-Part 13: Promote Articles on Social Networks
-Part 14: How To Get the Most of Article Marketing: Leveraging Your Articles
{ 1 comment… read it below or add one }
Social bookmarking should always be used to promote your articles. You can submit the article you publish on your own site as well as bookmark your article published on other article sites. Stumble upon alone can drive hundreds of visitors with a single submission